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« Wet Ella | Main | Ghost Dad »
Tuesday
Apr282009

Stones

There are lots of pictures of stones in the Presentation Zen book by Garr Reynolds.  I was early for a client meeting and spent a few minutes hanging around in a bookshop when I saw the book on display.  

It was a 'must have'...

The PZ book is a gem for anyone interested in visual aesthetics.  Beginning with Garr's familiar 'really bad powerpoint,' the book considers not only the design process for great, minimalist presentations but also how to combine images and words to maximum effect.

The foreward by Guy Kawasaki is a masterpiece.  He says:

What we want to see:

Short

Simple

Legible

Engaging

BUT....

 Point made!

Reader Comments (2)

"Lots of pictures of stones" in the book. Does Reynolds say why?

As an image in and of itself, the pile of stones does not excite. When I stopped and really looked at the image, a strange thing happened. I was feeling the smoothness and feeling their coldness of the stones as I handled them in my mind. Very soothing.

Being absoultely untutored, I tend to pick images that appeal aesthetically to me. Maybe I ought to be doing less of that and more thinking about what emotions might be associated with an image? Not easy, is it?

April 30, 2009 | Unregistered CommenterAnne Marie McEwan

Hi Anne Marie,

The stones provide a Zen motif on each chapter 'summary' page throughout the book.

I think perhaps you should continue to pick aesthetically pleasing images - as I look at your website, the choice of the 'Universal Data Management' storm trooper on the front page really gets my attention! It all seems quite 'emotional' to me...

Steve

May 1, 2009 | Unregistered CommenterSteve Marshall

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